About UTech Marketing Seminar 2014-2015

Welcome to The Utech Marketing Seminar 2014/2015 website.

 

                                                                       History

 

Some thirty-four years ago, under the watchful eyes of the University of Technology, Jamaica (then College of Arts, Science and Technology), the Marketing Seminar was born. It is a course used in helping to identify, hone and communicate the theoretical, social and practical skills of final-year students pursuing the above-mentioned discipline.

 

The course is held by way of a series of weekly business meetings, firstly organized and conducted by lecturers (facilitators) and then by the students elected and appointed to lead various committees and project teams. The curriculum provides numerous opportunities for students to cultivate skills and positive traits in areas such as reliability, leadership, team-work, communication and problem-solving methods. It is anticipated that the students, with some guidance, demonstrate good planning, organizing and communicative skills as they seek to conceptualize and execute a number of events that should be satisfactory (to consumers and stakeholders), socially responsible, relevant and financially lucrative.

 

The 34th instalment of the Marketing Seminar is seen as a brand with legacy, holding its place in the institution’s ‘Week of Excellence’ exercises. Some may even argue that this body is a proving-ground for soon-to-be professionals in areas such as strategic marketing management, retail, media, entrepreneurship, project management, event planning, amongst others. The conclusive event, the annual Students’ Conference (Seminar Day) is to be held at the Jamaica Conference Centre on March 24-25, 2014. With the continued support of the University of Technology, Jamaica (UTech) via the School of Business Administration (SOBA), state and private organizations and individuals, Seminar Day is sure to be a success. 

 

 

​​                                                     The Seminar Body

 

The Seminar body consist of 68 students and is overseen by 5 facilitator. These students  are both part time and full time final year marketing major students. 

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​                                                     Our Aim

One of the pivotal aim of the Marketing Seminar is to effect change in the socio-economic landscape of Jamaica by equipping individuals with the requisite skills to cause positive impact in all facets and communicate the relevance and importance of this discipline termed Marketing. With the harsh economic climate comes the need for empowerment and the realization of innovative solutions though business in the local and global community. It is with this in mind that the Marketing Seminar 2014-2015 operates under the theme, “New Media Marketing: Driving Business Success through Animation and Digital Technologies”. 

 

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